In-depth, one-to-one interviews were conducted among them to probe into their outlook on this matter.
#Entrepreneurship venture definition series
A series of interview was conducted with a sample of ten BOP communities from Northern Region in Malaysia. Converting the BOP into active entrepreneurs has become the agenda of the Malaysian government to eradicate the poverty by the year 2020 and thus this paper is expected to provide preliminary findings of the barriers that prohibit them to become entrepreneurs. Therefore, this paper provides insights into the under-researched area of comprehending the impediments that triggered the BOP community readiness to venture into business development. Nevertheless, for them to develop their own venture in order to reduce poverty is not an easy task due to various hindrances. With the aid of preliminary study, this paper explains that there is a fortune to be made at the BOP if the community is treated as the entrepreneurs than as mere consumers. While some scholars argue that there is a profitable market at the pyramid base, others argue that targeting poor people as customers could lead to unethical business practices. This Reading includes 1 Interactive Illustration, "Home Essentials," which demonstrates a process for deciding which new markets to enter.There is a continuing debate among scholars concerning the existence of a fortune at the bottom of pyramid (BOP). Focusing on these businesses helps identify key business model traits related to globalization. The insights in this Reading can inform managers in such companies but does so through the lens of ventures that were "born global." These young global ventures face more resource constraints, opportunity costs, and founding-team challenges than do large, established, and traditional companies. It is not about how starting a domestic-market-oriented company in Brazil differs from starting one in Japan, nor is it about long-established companies deciding to open their first facility abroad or evaluating how they will enter their 90th country. The Reading does not consider international entrepreneurship in its traditional sense. After founders determine what they hope to gain from globalization, they must choose the best locations, decide how many countries to enter, adapt their business models to each location, and navigate the unique operational and managerial difficulties facing young global ventures. It also considers whether ventures are seeking to globalize the best they have to offer or to harness the best the world has to offer. The author offers a framework for categorizing ventures on the basis of whether they are globalizing primarily: products and services people, ideas, and technologies or finance. This Reading provides insights and best practices to help founders avoid pitfalls and create a truly global strategy. As a result, many founders purposefully embed globalization into the core of their ventures, rather than becoming global as ventures mature. Also, the emergence of new kinds of competitors and threats makes it even more important for founders to seize the advantages of globalization early on. Technological advances and emerging markets are enabling entrepreneurs to extract more value than ever before from setting up in multiple countries. Global ventures are those that weave globalization into their businesses from the start. Readings include Interactive Illustrations which help students master complex concepts quickly. Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship.
0 kommentar(er)
